But the carrier has worked to improve the service and has expanded its LTE coverage to 233 markets. The knock on T-Mobile and a reason why businesses have tended to shy away from the carrier has been its lack of coverage and poor service. Representatives from AT&T, Verizon Wireless, and Sprint all declined to comment.
Legere also said this plan will irritate the bigger carriers, which count on these hefty roaming fees for revenue, something he said he loved to see. "This is a no brainer," he said, adding he expects rapid growth in the business arena. Over a third of medium to large business say they spend over $1,000 a month for employees who travel internationally, with 15 percent saying they spend between $2,500 and $3,500 a month. Legere, meanwhile, was quick with the stats. Lopez said called the global data-and-text plan a "big deal" for businesses looking to save a little money. "There's no fast, dependable service that's affordable."Ĭustomers can pay for "speed boosts" that range between $15 and $50 that T-Mobile said will partially offset the disappearing roaming fees. "You can't have it both ways," said Maribel Lopez, an analyst at Lopez Research. It's essentially a 2G connection that Chief Marketing Officer Mike Sievert said would be around 128 kilobits per second - or roughly twice the speed of an old dial-up modem. While the data is unlimited, the connection rate is painfully slow when stacked up against an LTE or even HSPA+ experience. The initial reaction from everyone is: how the heck did T-Mobile pull that off? Well, there are some limitations to the service. "It's a good step to get the attention of a market that has largely ignored T-Mobile's presence and which spends a lot on their monthly phone bills," said Walt Piecyk, an analyst at BTIG Research. Legere talks often about eliminating "pain points," and there's not a lot that's more painful than the pricey cell phone bills that business travelers rack up. While average Joe customers were at the event, the focus on these plans will be squarely on winning over big business customers.
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